tropicology 2 Year project

For over 30 years @tropicalfruitworld has produced #Tropicology; a natural skincare collection containing cold-pressed Avocado oil, active Australian natives and potent bush tucker, offering rich hydrating and performance properties to rival other brands in the niche and natural skincare market.

Now proudly - ACO Certified Organic.

With a project that spanned over 2 years, the team and I spent extensive time in research, brand strategy and brainstorming to reintroduce the brand to market.

The launch revealed an elevated brand identity and graphic response presented across logo design, brand touch points, visual language and storytelling. The hero product the Avocado is clearly represented through the iconic brand mark. Considered packaging celebrates the uncompromising quality and ethos of this environmentally conscious brand and ongoing commitment to nature and sustainability.

Project scope included but not limited to

• Re formulation of range - now only containing cold-pressed Avocado oils, active botanicals and bush tucker

• Seek ACO Cosmos Organic certification

• New Brand Identity - logo, packaging, brand touch points

• Packaging solutions - design and production

• Solidify production and manufacture partners onshore and offshore

• Ongoing legal requirements and components for RM

• Project Management and major key stakeholder involvement

• Creative direction for brand and marketing

• PR / marketing Strategy

• Social, digital and eDM roll out with key monthly activity targets

• Marketing.

• Website design and execution

• Digital strategy & activation.

• Wholesale, B2C and B2B strategy